Zynga wants to launch its own independent platform for games

Currently linked to Facebook, the company will allow users to play games through its own site, without turning it off altogether from the social network.

Zynga will launch its own game platform and want to open for third party developers, according to an announcement by the company this week. The new site should arrive “this month” and will be available in 16 languages, according to the company statement.

The creator of titles such as “Farmville” and “Mafia Wars” will have its own site, where users can log in and play with their friends. The titles are currently accessible only on Facebook, Yahoo and a few other addresses, as well as smartphones. In a major shift, the company will allow other people to develop titles that run on its platform, including MobScience, Row Sham Bow and Sava TransMedia. 

That does not mean the company is leaving Facebook, the company said the platform will be “fully integrated” with the social network, allowing users to start a game on the site and continue from the point  left, directly on Facebook, for example. However, the strategy will give Zynga more independence from the site of Mark Zuckerberg, the place where the games have gained notoriety. 

Unlike what happens in Facebook, the future site of Zynga will allow gamers to chat with  friends and make orders in relation to games without leaving the screen applications. Zynga revealed plans to open its own website (which had the code name Project Z) for the first time in October last year. However, the final version of the site will carry the name of the company, zynga.com. 

Early earnings reports from Zynga as a public company in February showed how the company is still dependent on the social network. Annual revenue was affected when the company was forced to migrate to the credit of Facebook, for example. On the other hand, the game developer does very well by Mark Zuckerberg’s social network. In January, when Facebook made the first foray for the initial public offering (IPO) , data showed that about 12% of the revenue of the site depends exclusively on Zynga. 

Leave a Reply

Your email address will not be published. Required fields are marked *



You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>